Why Women Don’t Want Macho Men

Cervantes

New research suggests that women from countries with healthier populations prefer more feminine-looking men. Jena Pincott on the science behind attraction and masculinity, and the future for manly men.

A pair of faces from the Face Research Laboratory study to evaluate women’s preferences. The image on the left has more masculine features like thicker eyebrows and a wider jaw.

Sometime within the past year, nearly 4,800 women participated in an experiment at Faceresearch.org, the online psychology laboratory of the Face Research Laboratory at the University of Aberdeen in Scotland. They were young women, mostly in their early- to mid-twenties, and all identified their ethnicity as white. Later, researchers at the lab would confirm from IP address data that the participants came from 30 countries including Argentina, Sweden, Russia, Australia and the United States. The women’s country of origin was an important part of the experiment.

After registering on the site…

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